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COMM 4 Sooter

A group of people debating in a gallery

Guide to Research:  Argumentation and Persuasion

True Cost

Company Reports

  • Search for a product area in Business Source Premier
  • Search for company reports and marketline reports on a particular company
  • Identify keywords & NAICS codes relevant to the product area


  • Use your keywords to search for a product area  and specific products in U.S. Newsstream

Search Everything

  • Use you keywords and NAICS codes to search for additional information in OneSearch


Search for your company and product. Identify background information & keywords (e.g. beewax wrap, reusable bags, single-use plastic, environment). 

Regulating Agencies

Use the keywords you have identified to look for information on these government websites​:

Dueling News Sources

Dueling News Sources  

  • Google News  searches free online news sources.  Find at least two articles.
  • ProQuest National News  provides free access to newspapers such as the New York Times, the Wall Street Journal, and the Christian Science Monitor.  Find at least two articles.  
  • Having trouble finding dueling sources?  Try AllSides.

Evaluate Your News Sources

  • Use your worksheet to evaluate the author, publisher, language, and use of evidence.
  • If you are unsure of the facts, try searching the article title or topic with the words "fact check"

Google search "Trump Wrong State Chiefs’ Super Bowl Win fact check"

  • Investigate the source:  search Google or Wikipedia for basic information about the source
  • Original vs. re-reporting:  go "upstream" to find the original reporting source

Citations & Attributions

Image of group of people talking iby Antenna is in the Public Domain, CC0