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Guide to Research for Business Aspects of Horticulture

Research Assignment

Data for Santa Cruz County

  1. Look up demographic information for Santa Cruz County in QuickFacts or Explore Census Data (U.S. Census) 
  2. Review Santa Cruz County Profile from the California Employment Development Department
  3. Scroll through Finding Statistics for Santa Cruz County (Santa Cruz Public Library)

Occupational Data

  1. Review the California Agriculture Overview from the USDA's National Agricultural Statistics Service, California Office
  2. Look at statistics for Santa Cruz County in the USDA Census of Horticulture Specialties (Find Current Data by State & County)
  3. Look up data for wages and job growth: Farming, Fishing, and Forestry Occupations 
  4. Identify relevant NAICS codes for your business: NAICS Browse or NAICS Search 

Research Articles

  1. Look for research articles related to your business in OneSearch (Library Homepage > OneSearch). Email yourself at least one source.
  2. Search or browse a variety of resources in Business Source Premier (Library homepage > Articles & Databases). Email yourself at least one source.
  3. Search for additional articles using Google Scholar (

Citations & Attributions

Image of plants sprouting by Markus Spiske is in the Public Domain, CC0